Apr 24, 2010
Today
Letter from Li MingHui
I REFER to "Don't call us, period" (April 21), which described how painful it is to be harassed by banks for credit-card membership, by insurance companies for a great product launch, etc. I would like to highlight that fitness clubs and spas are no less guilty for pushing sales through telemarketing.
Is it truly necessary to call a person twice/thrice a day to talk on the same subject? Has anyone who was never interested in fitness clubs/risky investments ever succumbed to these calls and bought products/services?
Businesses which attempt to sell their products via telemarketing could end up having harassment charges filed against them. In this day and age, I am truly surprised that marketing people have yet to come up with more targeted, high yield and less intrusive methods to sell their products.
Telemarketing is as futile as printing thousands of flyers and hiring pushy aunties and uncles who would stand in the middle of high-pedestrian traffic junctions and underpasses, shoving them out as furiously as their arms allow them.
I'm simply against lazy, unimaginative marketing people, many of whom are well paid to reach new customers. It is time to sit down and analyse the target market and think about how to reach them.
[I share this rant. I don't know how effective telemarketing and flyers are, but they are not effective with me. I agree that lazy unimaginative marketing people are not doing their jobs if these tired, ineffective ways are their best efforts at marketing.]
Today
Letter from Li MingHui
I REFER to "Don't call us, period" (April 21), which described how painful it is to be harassed by banks for credit-card membership, by insurance companies for a great product launch, etc. I would like to highlight that fitness clubs and spas are no less guilty for pushing sales through telemarketing.
Is it truly necessary to call a person twice/thrice a day to talk on the same subject? Has anyone who was never interested in fitness clubs/risky investments ever succumbed to these calls and bought products/services?
Businesses which attempt to sell their products via telemarketing could end up having harassment charges filed against them. In this day and age, I am truly surprised that marketing people have yet to come up with more targeted, high yield and less intrusive methods to sell their products.
Telemarketing is as futile as printing thousands of flyers and hiring pushy aunties and uncles who would stand in the middle of high-pedestrian traffic junctions and underpasses, shoving them out as furiously as their arms allow them.
I'm simply against lazy, unimaginative marketing people, many of whom are well paid to reach new customers. It is time to sit down and analyse the target market and think about how to reach them.
[I share this rant. I don't know how effective telemarketing and flyers are, but they are not effective with me. I agree that lazy unimaginative marketing people are not doing their jobs if these tired, ineffective ways are their best efforts at marketing.]
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